As a commercial property manager, I’m often asked why we don’t “put Starbucks {or name any other big name tenant} in that space?” – referring to available retail space or retail space that is occupied by a struggling tenant. I’ve even found myself doing it at strip malls or multi-use developments: a coffee shop would go great here, or this is perfect for a large book store, etc.
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The Stickiness of Urban Legends (Made to Stick Book Review)
What’s your favorite urban legend? The Kidney Heist? Bloody Mary?
If you’ve heard those stories before, you can probably recall them; maybe not all of the details, but the general concept, theme and/or idea.
Chip and Dan Heath explore why these stories stand out better than many in their book Made to Stick. Released in 2007, this book breaks down what makes stories or speeches memorable into six principles: Simple, Unexpected, Concrete, Credible, Emotional and Stories; or SUCCESs.
More Thoughts On Greg’s Stats.com
I thought of a few other issues with Greg’s Stats.com. The main one being I don’t really control the data. The success of the site (outside of the usefulness, design, programming, etc. – let’s assume all that works, it looks great and is super sexy) depends on the ability to use/obtain the results of each [...]
How Do You Monetize GregsStats.com?
Around October or November last year I setup Greg’s Stats.com. The site analyzes triathlon stats for each individual competitor in an event. With the results of the race (swim time, transition one time, bike time, transition two time and run time), Greg’s Stats.com will tell you how did against the competition in each leg. It’s [...]
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