What’s your favorite urban legend? The Kidney Heist? Bloody Mary?
If you’ve heard those stories before, you can probably recall them; maybe not all of the details, but the general concept, theme and/or idea.
Chip and Dan Heath explore why these stories stand out better than many in their book Made to Stick. Released in 2007, this book breaks down what makes stories or speeches memorable into six principles: Simple, Unexpected, Concrete, Credible, Emotional and Stories; or SUCCESs.
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